For decades, traffic life has been all about regulations, prohibitions and danger. So it’s no wonder to me that mobility has become much more of a burden than of a pleasure – with nothing to win and much to loose. That’s no fair play. I believe that the gaming approach can be crucial to convert old habits in new challenges and transform traffic jams in truly smart mobility. Therefore I very much look forward to seeing the results of the Ford Smart Mobility Game Challenge, a thrilling design competition which I am very happy to support as a member of the award jury.