I wonder why people at Mercurio, the German-Italian Economic Association, always call me whenever it comes to talking about engines & wheels!
Having had the honour to hold the laudatory speech to car designer of the century Giorgetto Giugiaro of Italdesign back in 2011 and to moderate the talk-show "Italy, where are you going?" when dreambike makers Ducati got the same treatment one year later, I was back in Düsseldorf for 2014 to hold one more laudatory speech for Same-Deutz-Fahr, makers of finest tractors—incidentally also designed by Giugiaro.
To those unfamiliar with the rather complicated branding concoction: Same of Italy was world’s quickest at implementing Diesel engines on tractors—way before Porsche did it. On the wave of success, the company acquired Lamborghini (yes, they make tractors too), Hürlimann of Switzerland and last but not least Deutz-Fahr.
Coming from Cologne I enjoy every occasion to point out that Nikolaus Otto developed its four-stroke engine in our little old city, hence the name Deutz—a suburb of Cologne—given to one of the world’s oldest engine manufacturers.
My hidden pleasure though, has been watching His Excellence, the Italian ambassador in Germany, pass the galactic Mercurio trophy on to the winner’s hands—its design having originated by goodbrands, the executive consultancy I founded back in 2001.
This year the trophy was awarded by ambassador Ezio Menzione to Francesco Carozza, heir to the family of Same‘s founder Eugenio Cassani—both of them smiling for cameras. Back to the table, Dr. Marie-Agnes Strack-Zimmermann major of the city of Düsseldorf, ambassador Menzione and the Italian consul in Cologne Emilio Lolli had nice talks and good fun: Dr- Zimmermann is in fact a fanatic motorbike rider—just like myself.