My car design trilogy is now complete! A panorama of the modern automobile from Europe, America and Asia, viewed not so much as technological or aesthetical good, but rather under a cultural perspective.
Fashion, film, music, art, design, architecture, politics economics and lifestyle are not only dealt with in the telling, but they also emerge from plenty of historical images. Actually, I got mad at selecting and layouting pictures. With more than 1.500 through the 1.100 pages of the three volumes together, some of them never seen before, this was a quite puzzling piece of research.
Everybody is welcome to consider the text though—which can be an entertaining surrogate for that typically boring design history. Those who read it might tell you better than I would, so I shall pass you onto them. Of all, let me thank and compliment with the staff at cardesignnews: theirs is the kind of clever review any serious author would die for.
And before anybody laments the absence of a Rural by Autoar, an Ambassador by Hindustan or the famed Morris Marina: No, this is not the perfect car book, just a different one. Start with Populook, go through Jap Am & Radical Cut, end up at the Drive Out and "you’ll never look at your favourite car designs the same way again". At least, thus spoke Thoroughbred & Classic Cars.
In Germany, both Spiegel.de and Die Welt were kind enough to dedicate further attention to my work in the occasion of the launch of the latest Car Design Asia—and consequently cause quit a stir among commentators.
When Octane decided to publish a six pages preview, my assumption was confirmed: this topic is hot! Don’t you think so? Very much looking foward to your comments!