Doubtless has 2013 been a big year for car design: the 911 got 50 and after 38 years, the jury of the Golden Steering Wheel, that kind of European Oscar of the automobile, has been extended to include design and so, for a very lucky coincidence, myself.
Having spent part of my life at Lago di Garda, where I still enjoy the benefit of a little lake-view house (unluckily, my first architectural project) and of a rather short but much nicer looking wooden runabout, the two days of testing at Lago Maggiore in August have been less of an event for me. That is, if I forget the pleasure of making the roadside acquaintance with the so-to-say born electric BMW i3 and Tesla Model S.
Besides, we had chilly rain instead of riviera sunshine.
My highlight was the award ceremony in Berlin. Bad weather is a must and no problem in the German capital city. Besides, the party was indoor. More big news for German car design was a Goldenes Ehrenlenkrad Award for his career to former Audi and VW designer, now Hyundai’s and Kia President Peter Schreyer. This was the second only prize ever given to a car designer—first one was Giorgetto Giugiaro twenty years ago. Normally, it’s guys like Ferdinand Piech who get the award. The peoplecar’s patriarch got it last year (for the second time) and this year he was sitting first row.
Having been asked to hold the laudatory speech to Peter, I admit my intention to make "Burli" smile—knowingly a mission impossible. That was only half a dèbacle for me, as I almost surely spotted both VW board member Ursula Piech and iron lady publisher Friede Springer positively arching their lips in several occasions over my talking.
Introducing me was a fabolous Barbara Schöneberger in best shape. The short video above sums upher wonderful humor. If anybody likes to watch the whole video as it was broadcasted on TV, here you go—as for all great moments, my speech comes almost at the end. Or enjoy Barbara’s best gags in this short video.
I'll for sure do my best, to be there when the next car designer gets the golden thing.