The city of the future is a series of conferences held in Vienna and kindly sponsored by Bank of Austria. Following a series of conferences, in 2012 I was asked to hold a Keynote titled: "Is the car of the future still an automobile?"
The answer is not quite easy: yes and no. In fact, while one may think that a car is a car is a car, one soon realizes that evolution is always possibles. An issue that touches not only design and branding but—you guess—highly political matters.
Click on the video to watch, sadly in german only.