What we do &
what we can do for you.
What the goodbrands institute does is very simple: it studies automobility.
Why is it so? I could say, because I am in love with the automobile, the most fascinating, complex and symbolic product of modern times.
That would be half of the answer though. I believe auto-mobility, better: individual private mobility, has developed into the most important good in contemporary society.
More specifically, the goodbrands institute studies modern automobility focusing the consumption and cultural patterns rather than the economical and technological aspects.
Obviously, there is much reading and watching old and new books and magazines and films and ads. Doing so, a comprehensive media archive grows to support the institute’s work. Even more obviously, we keep both eyes on and beside the road: Internet platforms, trade shows, concours d'elegance—but also the parking lot at the local supermarket.
When required, the institute sets up to study specific cases. This might include researching historical archives, analysing the current lineup of a popular brand, or exploring phenomena like electric mobility.
The outcome of the goodbrands institute’s work is manyfold. In the first run, I am personally dedicated to publishing and promoting an independent viewpoint on automobility: authoring books and essays, giving speeches and interviews, organising, curating or simply participating in exhibitions and events.
Beside that, I may be asked to participate in, or simply evaluate third party‘s projects. Doing this, the role is that of an expert consultant. Whatever the project scope, I may find myself answering however complex questions—or just being able to deliver a professional evaluation of almost anything automotive.
As it is the case for a research institute, there is hardly a standard way of doing things. To give an idea, Part of the work is published here for your entertainment—just click on selected slides above or check the side menu.