The past, present
and future of automobility.
Not just a technical achievement, more than designed shapes. The automobile is a cultural good whose multiple dimensions can be experienced daily, from everyone, everywhere.
Out of a century long interaction among vehicles, people, nature, design and architecture, an automotive culture has emerged and set new lifestyles, fashions, attitudes.
Myths have been created, promoted, consumed. Following predictions of a rapidly growing population of vehicles, life without auto-mobility seems impossible. And yet, to move forward, the myth has to be reinvented, a new automobile must follow.
Regardless of the viewpoint of individual makers or the value of specific models, I consider automobile culture as public matter that deserves to be promoted by an open and independent institution.
To investigate the past, present and future of the automobile, to promote public discourse in automotive culture, to train and educate people at any level is the fundamental scope of the goodbrands institute, founded and directed by professor Paolo Tumminelli in Cologne, Germany since 2007.