Design 2 Go
Just released in ebook format, "Design 2 Go" reveals theories, positions and perspectives about brands, products, consumption, culture, lifestyle, technology and how all this impacts on people. In other words: "The best or nothing"—to say it with Mercedes-Benz—of ten years of design critique by Paolo Tumminelli for Germany’s financial newspaper Handelsblatt.
The title—actually the name of a chinaware line by Kahla—says all about the content: 99 sharp schortcuts to design: the good, the bad and the in-between by both global players like Adidas, Audi, Coca Cola, Hyundai, Mercedes-Benz, Nokia, Volkswagen or start-ups like Agloves, Brilliance, Hövding, Local Motors, Loofen, MBT or Yakkay. New names like Joris Laarmann or Hilla Shamia challenge old kids like Luigi Colani or Philippe Starck. East meets west with Samsung & Tatung vs. Apple & Dyson, while Silvio Berlusconi cheers Heidi Klum—although she would certainly prefer David Beckham in his H&M bodywear.
Is this stuff worthwile reading? Let me try it like that: at a dime per critique—or 9,9 Euro for the whole ebook—one would hardly regret having wasted money. As far as time is concerned: reading Design 2 Go might not provide detailed recipes for the next big thing or killer application. But it will support anybody with smart content for cutting-edge design thinking—or at least above the line small-talk.
Design 2 Go—German Edition only—is available through iBooks, Amazon or your preferred store.